Integrating CRM to Improve Ad Performance

Description

Video 45 minutes + PDF slides

Integrating CRM to Improve Ad Performance

In this session, Damiano Oliva, Head of Digital Marketing at Secret Key, discusses ways to debunk common misconceptions about lead generation, and demonstrates how integrating CRM with advertising and reporting platforms can optimize campaign performance. He presents a replicable method to track and evaluate the entire process from lead to closure, using case studies from the automotive and training sectors.

Who is Damiano Oliva

Damiano started 11 years ago as a Google Ads Specialist.
He is now Partner & Head of Digital Marketing at Secret Key Web Agency where he coordinates a department of 15 people.
In 11 years of experience, he has managed hundreds of projects in Lead Generation and E-Commerce.
He tries to bring sales and marketers together by integrating CRM data into advertising platforms.

Video preview

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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (look at the last edition’s speakers).

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